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Genius — OpenServe

Colgate Weighs $1 Billion Personal Care Brand Sale — Sep 11, 2026Colgate-Palmolive is weighing the sale of Softsoap, Irish Spring and Speed Stick, with Goldman Sachs guiding a potential divestment that could fetch over $1 billion. The move signals portfolio reshaping as Colgate shifts focus from mass-market personal care to higher-margin oral care amid broader consumer pressures and a need for a long-term turnaround in North America.

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Derek Foss Colgate's shift away from everyday soaps and deodorants toward higher margin oral care looks overdue given the North American slowdown.