IJR News — today's news from every sideDana Whitfield Six billion dollars in licensing fees is a huge sum, but it might still be cheaper than endless court fights over the same tech. NFL plans first regular-season game in MelbourneSports — Sep 1, 2026The NFL will host its first game in Australia in Melbourne this season between the Rams and 49ers, as part of a record nine international regular-season games in 2026, with future expansions planned in Rio, Paris, London, Madrid, Munich and Mexico City under a multiyear deal with Victoria. League officials stress a long‑term commitment to international markets, including Australia, with marketing rights, travel considerations for week‑one games, and the possibility of involving other U.S. teams in Australia as the schedule evolves.
Kraft Heinz, Disney Strike Multiyear Theme Park DealBusiness — Jul 21, 2026Kraft Heinz and Disney have announced a long-term, multi-year alliance to place ten Kraft Heinz brands—including HEINZ, Philadelphia, and Kraft Mac & Cheese—into Disney Parks, Disney Cruise Line, and Disney media, with new condiment stations, co-branded packaging, and integrated marketing across platforms. The partnership launches this summer and includes previews at D23 2026, signaling Kraft Heinz's push to revive sales through immersive, branded experiences across Disneyland, Walt Disney World, and related media ventures.
