BYU Announces Record Philanthropic Partnership With PV3

BYU Athletics announced a partnership with Utah-based PV3 Enterprises and called it the largest philanthropic commitment in the department's history. The agreement includes investment in football facilities and renames the playing surface at LaVell Edwards Stadium to PV3 Field. More than 40 current BYU student-athletes will receive NIL agreements under the deal. Those agreements include access to endorsement opportunities, mentoring and business partnerships through PV3's portfolio of companies. Kalani Sitake, Mark Hancock and Jason Murray are the named figures associated with the partnership. The deal pairs the facility investment with NIL support for more than 40 current athletes. CONTESTED: no disputes found in record. No dollar amount is attached to the commitment. No duration or follow-on steps are stated after the announcement.