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About Brand X
"Brand X" is the eighteenth episode of the seventh season of the science fiction television series The X-Files. It premiered on the Fox network in the United States on April 16, 2000. It was written by Steven Maeda and Greg Walker and directed by Kim Manners. The episode is a "Monster-of-the-Week" story, unconnected to the series' wider mythology. "Brand X" earned a Nielsen household rating of 6.8, being watched by 10.81 million people in its initial broadcast. The episode received mixed reviews from critics.
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