Dan Ariely.
Israeli-American professor of psychology and behavioral economics

Irrational choices follow patterns you can measure and redesign
Ariely shows people do not maximize self-interest like classical economics assumes; they repeat the same measurable mistakes—anchoring, free-lure, ownership inflation, and expectation effects—that others can predict and design around.
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About Dan Ariely
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
Everything about Dan Ariely →- Occupation
- economist, psychologist, pedagogue, university teacher
- Citizenship
- United States, Israel
- Born
- April 29, 1967
- Website
- http://www.danariely.com/