Today's story
Structure, not merit, decides which ideas endure
Ideas spread when built with six checkable traits, not when they are merely true or important.
Culture · 1 source · 4dRead itThe journal
Open the journal →The conversation starts in the journal — be the first to post.
About Dan Heath
Dan Heath is an American bestselling author, speaker and fellow at Duke University's CASE center. Together with his brother, Chip Heath, has co-authored four books: Made to Stick: Why Some Ideas Survive and Others Die (2007), Switch: How to Change Things When Change Is Hard (2010), Decisive: How to Make Better Choices in Life and Work, and The Power of Moments: Why Certain Experiences Have Extraordinary Impact (2017). Heath released his first solo work, Upstream: The Quest to Solve Problems Before They Happen, in 2020.
Everything about Dan Heath →- Occupation
- writer
- Citizenship
- United States
- Born
- 1973