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About East Is East
East Is East is a 1996 play by Ayub Khan Din, first produced by Tamasha Theatre Company in co-production with the Royal Court and Birmingham Repertory Theatre. A semi-autobiographical story of growing up in a mixed-race, working-class family in 1970s Salford, East is East is often cited as one of the key works to bring South Asian culture to mainstream British audiences. The play was published by Nick Hern Books, and subsequently turned into the 1999 film East is East.
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