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About Harry and Louise
"Harry and Louise" was a $14 to $20 million year-long television advertising campaign funded by the Health Insurance Association of America (HIAA) – a predecessor organization which merged into the AHIP – a health insurance industry lobby group, that ran intermittently from September 8, 1993, to September 1994 in opposition to the Clinton health care plan of 1993 and Congressional health care reform proposals in 1994. Fourteen television ads and radio and print advertising depicted a fictional suburban forty-something middle-class married couple, portrayed by actors Harry Johnson and Louise Caire Clark, despairing over bureaucratic and other aspects of health care reform plans and urging viewers to contact their representatives in Congress. The commercials were ordered by HIAA president Bill Gradison and HIAA executive vice president Chip Kahn, and created by California public relations consultants Ben Goddard and Rick Claussen of Goddard Claussen.
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