Jem.

About Jem

Jem was a magazine founded by Joe Weider in the 1950s as entertainment for heterosexual men. The first issue was released in November 1956, featuring Candy Barr on the cover. The monthly periodical was encouraged by American News distributors, which asked Weider to start a competitor publication to rival the success Hugh Hefner had achieved with Playboy. Jem published photos of topless models and featured articles about dining, nightlife, and wine. Its companion magazine was Monsieur. Jem was quickly successful, although Weider says that he was never very interested in its viability.