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About Lemmings
Lemmings is a television commercial produced by the Chiat/Day advertising agency that launched the "Macintosh Office" by Apple Computer in the United States, in January 1985, a year after the introduction of the Apple Macintosh in 1984. It was aired during the 1985 Super Bowl, a year after Apple's previous Super Bowl commercial, 1984. The Lemmings commercial was a major failure, unlike 1984, and was widely seen as insulting to potential customers. Apple did not air another commercial during the Super Bowl until the Hal commercial in 1999.
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