Michael McCafferty.

About Michael McCafferty

Michael McCafferty is an American serial entrepreneur, inventor, and programmer. He is known as the "Father of CRM" for having invented and coded TeleMagic, the first #CRM software product for PCs. After graduating from college in 1964, he was recruited to work for IBM as a new account territory sales rep in Hagerstown, Maryland. He then became founder/CEO of Technitrol, Inc.'s startup subsidiary named Eastern Data Processing, until 1974. After his startup called PAL, the first computerized Yellow Pages, in San Diego, failed, he filed for bankruptcy on March 17, 1983. He went on to create TeleMagic as the founder/CEO of his company Remote Control International. The software was met with positive reception both in terms of sales figures as well as customer reception. This success led his company and the software he created to eventually be purchased by The Sage Group in 1992. During his college years, he worked on entrepreneurial endeavors, including a birthday cake delivery service, a restaurant, and advertising. He currently works as a mentor to other startup founders/CEOs.