MLB Broadcast Exposure Grows Across Networks
MLB’s first year with a reshaped media mix delivered broader broadcast exposure, with NBC returning as a partner and drawing greater reach, while Netflix attracted a younger and international audience despite lower overall viewership for its three games. ESPN/ABC maintained a sizable package with flexible scheduling and MLB.TV integration, highlighting a balance between traditional and streaming platforms.
Sports · 5 sources · Sep 22, 2026Read it
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About NBC
NBC is an American commercial broadcast television network, serving as the flagship property of NBC Entertainment, a division of NBCUniversal, which is a subsidiary of Comcast. It is one of NBCUniversal's two flagship subsidiaries, alongside Universal Studios. It is the first and oldest major broadcast network in the United States.
Everything about NBC →- Country
- United States
- Headquarters
- 30 Rockefeller Plaza, NBC Tower, 10 Universal City Plaza, Stamford
- Inception
- June 19, 1926, 1926
- Website
- https://nbc.com
