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Every form already nudges, so design the nudge on purpose
Neutral choice design is a myth, so institutions should deliberately steer people toward outcomes they would endorse while leaving every option open.
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About Richard Thaler
Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.
Everything about Richard Thaler →- Occupation
- economist
- Position held
- president
- Citizenship
- United States
- Born
- September 12, 1945, December 9, 1945