Tab.

About Tab

Tab was a diet cola soft drink produced and distributed by The Coca-Cola Company. It was introduced in 1963 as the company's first diet drink, and was produced until its discontinuation in 2020. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s, and a Tab-branded energy drink was released in 2006, though it used a different formula from the standard cola.