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About The Diamond
The Diamond began in 1906 as a small shoe store in Charleston, West Virginia, founded by Roane County native Wehrle B. Geary on the belief that "the recollection of quality remains long after price is forgotten". The shoe business prospered. It moved from its original location at 215 Capitol Street and was expanded to become the city's leading shopping center by 1920. Additional expansions followed.
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