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About True North
True North: Discover Your Authentic Leadership, by Bill George and Peter Sims, is a best-selling 2007 business book and follow-up to George's 2003 Authentic Leadership. The book—based on interviews between George and over 125 leaders including David Gergen, Starbucks CEO Howard Schultz, and Sir Adrian Cadbury—discusses the qualities and effectiveness of "authentic leadership" and its viability in the business and political worlds.
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