"11:11" is a song recorded by South Korean singer Taeyeon. It was released as a digital single on November 1, 2016, by SM Entertainment. The song's lyrics were penned by Kim Eana while its music was composed by Christian Vinten and Chelcee Grimes. The song was later included in the Deluxe edition of Taeyeon's first studio album My Voice which was released on April 5, 2017.
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Background and release
On October 28, 2016, SM Entertainment announced that Taeyeon would be releasing a digital single titled "11:11" on November 1. On October 31, the music video teaser was released. The song was released alongside its music video on November 1. A live acoustic performance video was released on November 8.
Composition
"11:11" was written by Kim Eana, and composed and arranged by Christian Vinten and Chelcee Grimes. It was described as an "emotional" pop ballad song characterized by "melody of an acoustic guitar" with lyrics likens "the time right before the day ends to the time right before a romantic relationship completely ends, recalling memories of making a wish together with a lover when the hour and minute hands point to '11:11'".
Reception
"11:11" debuted at number two on South Korea's Gaon Digital Chart for the chart issue dated October 30 – November 5, 2016, and sold 238,197 downloads during its first week of release. It was the second best-performing single of November 2016 on the Gaon Digital Chart, ranking behind Twice's "TT". "11:11" charted at number 89 on the Gaon Year-end Digital Chart of 2016, and sold 668,462 downloads in South Korea in 2016. It additionally peaked at number 5 on the Billboard World Digital Songs chart, selling 3,000 downloads, becoming her best sales week on the chart.
Billboard ranked the song at number 7 on their top 20 K-pop songs of 2016. By the end of 2017, "11:11" sold over 1.4 million digital copies in South Korea.
Credits and personnel
Credits adapted from the liner notes of My Voice (Deluxe edition).
Studio
SM Blue Ocean Studio – recording, mixing
Doobdoob Studio – digital editing
Sterling Sound – mastering
Personnel
SM Entertainment – executive producer
Lee Soo-man – producer
Taeyeon – vocals, background vocals
Kim Eana – lyrics
Chelcee Grimes – composition, arrangement
Christian Vinten – composition, arrangement
Lee Joo-hyung – vocal directing, Pro Tools operating
Kim Cheol-sun – recording, mixing
Jang Woo-young – digital editing
Tom Coyne – mastering