Production
It was announced in March 2023 that Apple TV+ had ordered the series, with Matthew McConaughey and Woody Harrelson set to star in and executive produce. Further announcements on the series were made in February 2025, with Holland Taylor, Natalie Martinez and Brittany Ishibashi joining the cast, and Jason Winer hired to direct multiple episodes of the series. In March, the series was titled Brothers, with Oona Yaffe, Highdee Kuan, Nolan Almeida, Ella Grace Helton and Noah Carganilla cast to portray McConaughey and Harrelson's children.
Filming for the series had begun by November 2024, with scenes shot in Austin, Texas. Production was suspended and the cast sent home in June 2025, after disagreements over the direction of the series saw West Read leave the project. Lee Eisenberg entered negotiations to step in as showrunner.
In August 2025, Paramount Television Studios had assumed production of the series following the merger of Skydance Television's parent company Skydance Media with Paramount Global into Paramount Skydance.
The idea of Harrelson and McConaughey potentially being brothers is derived from McConaughey's mother claiming to be intimate with Harrelson's father around the time of his conception. No DNA testing was made at the time to determine the credibility of this theory.
