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Chip Heath

writer

Chip Heath

American writer

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CChip Heath· Culture · 1 source · 4dStory

Structure, not merit, decides which ideas endure

Ideas spread when built with six checkable traits, not when they are merely true or important.

Culture· 4d

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Facts from Wikidata (CC0).

About Chip Heath

Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.

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Occupation: writer
Born: July 19, 1963

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