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clickbait

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clickbait

web content whose main goal is to entice users to click on a link to go to a certain webpage or video

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About clickbait

Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. A "teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity without clicking through to the linked content. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered.

Facts from Wikidata (CC0). Image by Lord Belbury via Wikimedia Commons (CC BY-SA 4.0).

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