Definers Public Affairs

Definers Public Affairs was an American right leaning opposition research firm based in Arlington, Virginia. It performed media monitoring services, conducted research using the Freedom of Information Act and also created strategic communication to negatively influence the public image about individuals, firms, candidates and organizations who oppose their clients. Definers shared at least nine current and former executives, as well as its office space, with America Rising, a Republican-affiliated political action committee, and NTK Network, a digital news aggregator. Organization and operations Definers was founded by Republican Party political operatives Joe Pounder and Matt Rhoades in 2016. In 2017, Dentons formed a strategic partnership with Definers dubbed 3D Global Affairs. Among the services offered at 3D Global Affairs would be "governmental relations and lobbying support to shape the environment...campaign-style opposition research" and “communications and rapid response professionals to direct the narrative.” Definers established an office in San Francisco to provide opposition research to Silicon Valley clients. In 2017 Definers opened an office in London called the U.K. Policy Group, headed by Andrew Goodfellow, the former head of research for the Conservative Party.