Fashion
Following her runway debut in 1997, Aoki walked for brands including Balenciaga, Comme des Garçons and Chanel. In 1998, at the age of 16, Aoki replaced Naomi Campbell as the face of Versace. She has also been featured in advertising campaigns for Chanel, Yves Saint Laurent, Kenzo, Hugo Boss, L'Oreal, Lancome and Tiffany & Co., and walked for designers including Versace, Chanel, Oscar de la Renta, Diane von Furstenberg, Jean Paul Gaultier, Celine, Baby Phat, and Marc Jacobs.
Aoki has graced the covers of numerous international fashion magazines, including US' Ocean Drive, Vegas, Nylon, i-D, Interview, Elle Girl; UK's Wonderland; Korea's Cosmo Girl; France's Jalouse; Australia's Russh and 10 Magazine; Japan's Voce and Harper's Bazaar; and Malaysia's Her World. Additionally, Aoki has appeared on the covers of Vogue (America, Germany, Russia, Japan, Korea) and Numéro (Tokyo). In 2006, she posed for Singaporean photographer Leslie Kee for the charity photo-book Super Stars, which was dedicated to the victims of the 2004 Asian tsunami disaster.
In September 2007, she designed a capsule collection for Levi's Asian market called Levi's +D. Aoki described the collaboration by saying: "It's called Levi's + D, the D is for Devon. We're doing everything from denim to swimwear – you name it! I get inspired by vintage pieces you can't really get anymore." In 2017, she returned to the runway for Moschino's fashion show and appeared in advertising campaigns for "Sephora x Moschino" and Hugo Boss. In 2018, Aoki walked the runway for Jeremy Scott's eponymous brand, starred in an editorial for American Vogue and appeared in advertising campaigns for Moschino Fragrance, Nordstrom and Swarovski. In September 2019, she appeared in Harper's Bazaar's "Bazaar Icons 2019" issue, photographed by Mario Sorrenti.