Lucky Charms is a brand of breakfast cereal marketed in the United States and Canada by General Mills since early 1964. The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
- Country
- Ireland
- Inception
- 1964
- Website
- https://www.luckycharms.com/