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So where the bloody hell are you? — latest news, discussion & facts — IJR

So where the bloody hell are you?

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So where the bloody hell are you?

advertising slogan for Tourism Australia

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About So where the bloody hell are you?

So where the bloody hell are you? was a A$180 million advertising campaign launched by Tourism Australia in 2006. It was created by the Sydney office of advertising agency M&C Saatchi, under the approval of Scott Morrison, who was then managing director of Tourism Australia.

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