Chicago (2012–present)
With the publication's core editorial staff now based in Chicago, in March 2012 Cole Bolton—a Brown University graduate of business economics, former associate economist at the Federal Reserve Bank of Chicago, and research associate at Harvard Business School—was named the new editor-in-chief of The Onion. "I was never in an improv group, never in a sketch group, never wrote for an Onion parody in college", said Bolton in a 2014 interview with comedy publication SplitSider. "It was just sort of a decision that I decided, two years out of college, that I didn't like where I was going in my life, and I wanted to do something that I cared about more, so I ended up just sending stuff in to The Onion."
Additionally, in March 2012 more insight into the internal issues surrounding the Chicago move—including an attempt made by the writers to find a new owner—are explored by articles in The Atlantic Wire and New York magazine's Daily Intelligencer. According to an article in the Chicago Tribune, founding editor Scott Dikkers returned to the publication in light of the Chicago move stating that he hopes to find a "younger and hungrier" pool of talent in Chicago than what was available in New York City. "The Onion is obviously always going to draw talent from wherever it is", Dikkers said. "In Madison, people used to just come in off the street [...] and we'd give them a shot. The Onion has always thrived on the youngest, greenest people."
In August 2012, it was announced that a group of former The Onion writers had teamed up with Adult Swim to create comedy content on a website called Thing X. According to the comedy website SplitSider, "The Onion writers had nothing else going on, and AdultSwim.com wanted to take advantage of that. But only because they smelled a business opportunity. Adult Swim is just looking at it from a business standpoint." In June 2013, it was announced that Thing X would be shutting down with some staff moving over to parent website adultswim.com on June 18, 2013. In February 2013 The Onion was added to Advertising Age's "Digital A-List 2013" because the publication "...has not just survived, it's thrived..." since the publication's 2012 move to consolidate operations and staff in Chicago.
In November 2013, the publication announced in Crain's Chicago Business that The Onion would move to an all-digital format by December 2013, citing a 30% year-over-year growth in page views to the publication's website. The final print edition was published on December 13, 2013.
In 2013, The Onion received an email from Michael Cohen claiming that an article published about Donald Trump was defamation. Cohen demanded that it be removed with an apology.
In June 2014, The Onion launched the spinoff website ClickHole, which satirizes and parodies so-called "clickbait" websites such as BuzzFeed and Upworthy that capitalize on viral content to drive traffic. On September 21, 2015, StarWipe launched as a satirical spinoff of The A.V. Club centered on celebrity culture. It was closed on June 17, 2016.
In November 2014, Bloomberg News reported that The Onion had hired a financial adviser for a possible sale. In June 2015, Hannah was replaced as CEO by Mike McAvoy, who he had hired a decade earlier as a financial controller. The following year, he oversaw restructuring to reduce non-media roles in response to declining demand.
In January 2016, Univision Communications purchased a 40% stake in Onion, Inc. for between $85–100 million. The Onion and Gizmodo Media Group was merged into Univision's Fusion Media Group with the former undergoing a visual overhaul to match Gizmodo's branding.
In January 2017, The Onion partnered with Lionsgate Films and production company Serious Business to develop multiple film projects. "We've plotted our takeover of the film industry for some time", said Kyle Ryan, vice president of Onion Studios. "With the help of Serious Business and Lionsgate, we'll make room on our award shelf for some Oscars. To the basement you go, Pulitzers." Serious Business is a production company run by former UTA Online co-founder Jason U. Nadler, @midnight co-creator Jon Zimelis and writer/producer Alex Blagg.
In September 2017, the site's editor-in-chief Cole Bolton and executive editor Ben Berkley stepped down to join Elon Musk's Thud, which folded after Musk pulled funding the following year over fears that it would satirize his own companies. Chad Nackers was elevated from head writer to editor-in-chief and is now the only remaining member from The Onion's Madison era. The departures were partially due to disagreements about the direction the site was taking under the ownership of Univision.
In April 2018 the employees of the company unionized with The Writers Guild Of America, East. The union comprises "all of the creative staffs at Onion Inc.: The A.V. Club, The Onion, ClickHole, The Takeout, Onion Labs, and Onion Inc.'s video and art departments." and reached a contract agreement with management on December 20, 2018.
In July 2018, Univision laid off 15% of Onion staff to support a sale of Onion Inc. and Gizmodo Media Group. On April 8, 2019, private equity firm Great Hill Partners acquired Onion Inc. and Gizmodo Media Group from Univision for an undisclosed amount to form G/O Media. In March 2024, G/O Media sold The A.V. Club to Paste magazine and was reported to be seeking buyers for The Onion.
On April 25, 2024, G/O Media CEO Jim Spanfeller told employees that G/O Media had sold The Onion to Chicago firm Global Tetrahedron, which is owned by Twilio founder Jeff Lawson, with former NBC News reporter Ben Collins as CEO. As a condition of the deal, the new owners said they would retain the website's staff and keep it based in Chicago. "Global Tetrahedron" is taken from a "fictional evil megacorporation" that has been the subject of a running gag since Our Dumb Century. New leaders at the company also included Danielle Strle as chief product officer and Leila Brillson as chief marketing officer. Global Tetrahedron promised that the buyers would continue to honor Onion staffers' union contract, and that Onion employees would be part of a revenue sharing plan. Under Global Tetrahedron ownership, The Onion redesigned its website, dropping Kinja and carrying significantly less advertising, and launched a subscription that included a new monthly print edition in August 2024. Onion News Network, which had not released new content since 2015, returned in September 2024, with former MSNBC host Joshua Johnson portraying anchor Dwight Richmond.
On November 14, 2024, through a bankruptcy auction, Global Tetrahedron attempted to purchase Infowars, a conspiratorial far-right website founded by Alex Jones. Collins stated that Global Tetrahedron's intent was to turn Infowars into a parody of Jones's conspiracy theories, adding genuine gun violence prevention information to the site as well. The purchase was supported by families of the victims of the Sandy Hook Elementary School shooting, who had successfully sued Jones for defamation. The purchase was initially halted the following day, and on December 10, the federal bankruptcy judge overseeing Jones's case, Christopher Lopez, rejected the sale, concluding that the bidding process was flawed. Lopez ordered an evidentiary hearing regarding the auction, saying "I'm going to figure out exactly what happened" and that "no one should feel comfortable with the results of this auction." No date was immediately set for a new auction, and in early 2025 the bankruptcy court rejected the purchase attempt, as Infowars's parent company was no longer in bankruptcy and thus the website was no longer an asset eligible for auction through the court.
On April 20, 2026, The Onion announced that, pending approval from Texas federal judge Maya Guerra Gamble, it had reached an agreement to officially take over Infowars. On April 30, a Texas appeals court panel blocked the takeover, citing objections raised by Jones's legal team. Jones characterized the ruling as a "massive victory", but both Jones and Collins said that Infowars would have to cease broadcasting by midnight because no one had paid the state-appointed receiver to rent the studio and website.
Despite the ongoing legal battles preventing them from taking over Infowars's assets, The Onion's version of InfoWars (stylized with a capital W) launched July 2, 2026, with new shows from former Onion News Network anchor Jim Haggerty and InfoWars creative director Tim Heidecker. Heidecker stated his goal with InfoWars is to turn it into an internet comedy brand that "erases Jones' legacy", producing both short-form and long-form content.