Colgate-Palmolive is weighing the sale of Softsoap, Irish Spring and Speed Stick, with Goldman Sachs guiding a potential divestment that could fetch over $1 billion. The move signals portfolio reshaping as Colgate shifts focus from mass-market personal care to higher-margin oral care amid broader consumer pressures and a need for a long-term turnaround in North America.

Business· Sep 11, 2026

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Softsoap

the trade name of Colgate-Palmolive's liquid hand soap and body wash

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SSoftsoap· Business · 11 sources · Sep 11, 2026Story

Colgate Weighs $1 Billion Personal Care Brand Sale

Business· Sep 11, 2026

Facts from Wikidata (CC0).

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About Softsoap

Softsoap is the trade name of Colgate-Palmolive's liquid hand soap and body wash. The company is noted for its soap dispensers' former aquarium theme, where the dispenser would be styled to make it look like an aquarium with tropical fish printed inside the plastic.

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Headquarters: Chaska
Inception: August 22, 1865
Website: https://www.softsoap.com/en-us

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Softsoap across IJR

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